June 2011
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Book Review: Business Model Generation
I just picked up this book and have found it to be an incredibly insightful read.
“Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises.”
Written by Alexander Osterwalder & Yves Pigneur, the book was co-created by 470 “Business Model Canvas”...
